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Coco Safar Brings Global Flavor to Luxury Coffee

Coco Safar founder and brand strategist Wilhelm Liebenberg infuses his café and coffee capsule brand with international inspiration.

He believes that to be truly successful, you need to travel, stay relevant and be on the cutting edge. “We go where the best local food markets are. To the best local cafes. We hang out with locals. We really immerse ourselves into the fabric and the fiber of the local economy. It is a treasure trove of opportunity.”

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