10 strategies for international online selling success
2. Identify and select the right markets for your businessWhether you create your own website or you use an online marketplace, identifying and selecting the right markets for your products will be a key component to your success. What sells like hotcakes at home may not be so popular abroad. So you need to consider not only language barriers, but also cultural differences, political and economic policies, and buying preferences before choosing the inventory that you will promote abroad. Research will save you time and frustration in the long run.
3. Adapt to each market’s needsOnce you’ve done your research and determined what markets you’d like to enter, it’s time to adapt to, and meet, their needs. Consider translating your product listings, hiring customer service reps who speak the language and researching the competition so you can set more attractive prices.
4. Research applicable laws and regulationsOne of the biggest challenges that comes with doing business internationally is keeping up with the various laws and regulations in each country. There are import, export and customs laws that will affect your ability to distribute certain products abroad, and there are also taxes, duties, and other fees that you may need to consider. There could also be environmental regulations, privacy and security measures that need to be met, and packaging, safety, and labelling requirements. Once you know what laws and regulations you need to adhere to, you’ll have a better idea of what markets are right for your business and whether or not a particular market would be worth pursuing.
5. Remove the headache of international shipping
International shipping isn’t just costly, it can also be complicated. Thankfully, there are some options that will make your life easier. For example, if you’re using Amazon to sell your goods abroad, you can sign up for FBA and FBA Export, which will determine the export-eligible products in your inventory for you. FBA also lets you ship your inventory to the appropriate international fulfilment centres so orders can be shipped to customers locally. Plus, with FBA, Amazon’s staff takes care of everything from packing and shipping, to addressing customer service needs, all on your behalf.