Bondi Born started in 2014 in the sun room of Dale’s light flooded Bondi home, a stones’ throw from the famous beach after which it is named. With garments made in Australia by local designers and manufacturers, it truly epitomizes the concept of a luxury brand, created by Australians for stylish women all over the world. The Australian production base does add cost to the business, meaning that the price per item can fall between $190 to $440.
“If you look at swimwear generally, it was obvious to me that there was a gap in the market for women aged 30 and above. As you leave your twenties, and after you have children, everyone is different but many women find their bodies will change to some extent. When it comes to clothing in general, women still want style, but they also desire cuts that flatter them – this might be more coverage, slightly more support, or more tactile fabrics. Colour palettes also change, and women want something that will last them more than one season.