Fridge-to-Go doesn’t just help families enjoy healthy food on the go, they also serve a niche market for customers who require chilled medications. But retail wasn’t an option: There are so many links in the chain that chop revenue out of your profits, leaving you to make a few cents on every sale. It seemed too stressful for very little reward.
Instead, Noelle started selling online and overseas using Fulfillment by Amazon (FBA) to simplify her logistics overseas.
“Fridge-to-Go is very much a seasonal product. Now the Northern/Southern hemispheres balance themselves out. We can sell all year round.”