MEDIA RELEASE
Legends Tour signs new partner
The Legends Tour has signed a new deal with OFX as their Official FX Partner.
The agreement also sees OFX become the title sponsor of the Irish Legends tournament at Seapoint Golf Links in County Louth this June with the prize fund now raised by €100,000 to a new total of €400,000.
OFX provides the Legends Tour with FX management, as well as a profitable and sustainable partnership structure with long-term, mutual revenue benefits. OFX helps businesses securely move money globally, in over 50 currencies at great rates. They also help businesses build currency risk management strategies. They provide an easier way for competitors and players to receive and transfer funds at great exchange rates.
Phil Harrison, Legends Tour CEO said: “We are delighted to have OFX on board as the Irish Legends title sponsor and as the new Official FX Partner of the Legends Tour.
“As a global tour, staging tournaments and working with players and fans across four different continents, there is a natural alignment in having OFX as part of our team.
“Joining an already strong partner portfolio at the Legends Tour, the addition of OFX demonstrates the broad range of attributes we have to offer in supporting our strategic partners to achieve their goals.”
Commenting on the announcement, Maeve McMahon, President EMEA, of OFX said:
“We are delighted to announce our sponsorship of the Legends Tour. This partnership not only allows us to increase our profile in the European market, but also aligns us with a tournament that showcases some of the most exceptional talent in the world of golf.
“As a company, we are committed to providing support and expertise to businesses needing to transfer money globally. We see a strong parallel between the Legends Tour and OFX, not just the longevity of the tour and players, but also with tournaments taking place around the world which seamlessly aligns to our global business vision and reach.”
The return of the tournament to Seapoint Golf Links in County Louth has been supported by Fáilte Ireland, the National Tourism Development Authority. They support long-term sustainable growth in the economic, social, cultural, and environmental contribution of tourism to Ireland.
Martin Donnelly from Fáilte Ireland said: “Failte Ireland are delighted to support the return of The OFX Irish Legends event to Seapoint Golf Links. It will be wonderful to see legends of golf arrive onto the property and Ireland’s Ancient East in June, to once again showcase the world class golf product and wider experience the region has to offer.
“We applaud the team at Seapoint for hosting the event for a second year and we look forward to working with them and the Legends Tour team to drive as much publicity for the property and wider Ireland’s Ancient East region, that the event provides the opportunity to do.”
The OFX Irish Legends will be staged at Seapoint Golf Links in County Louth from June 19-22 and will feature Major champions Paul Lawrie and Ian Woosnam in the field as well as the defending champion Peter Baker, who won by seven shots in 2023, with more to be announced.
The Legends Tour 2024 schedule starts in May and features 20 tournaments across four continents with a prize fund of more than €18 million.
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About OFX
OFX moves money globally for businesses and individuals. OFX is regulated by the Central Bank of Ireland as an Electronic Money Institution. (Firm Ref. No. C190174). In the UK, OFX is authorised by the Financial Conduct Authority (Firm Ref. No. 902028). OFX became a public company in Sydney in 2013. Our stock ticker is OFX and our industry sector is ‘Diversified Financials’. We’re regulated by over 50 regulators globally. With 700+ employees globally, we have offices in London, Dublin, Sydney, Auckland, Hong Kong, Singapore, Toronto and San Francisco. We’re part of the same local communities as our clients, while being connected to the global OFX network.
About the Legends Tour
Formerly known as the European Senior Tour and the Staysure Tour, the Legends Tour is the men’s professional golf tour for members aged 50 and older. Five years after the first edition of The Senior Open, won by Neil Coles in 1987, more than 60 professionals called for a formally structured Tour, which was then created in 1992. Many of the pioneering champions who played on the European Tour during the 1970s, 80s and 90s make up the Legends Tour’s active membership.
In September 2020, Ryan Howsam, Staysure Group CEO, acquired a majority equity share in the Tour in a ground-breaking joint venture with the European Tour, a unique structure whereby an individual has the majority ownership in a professional tour.
In 2022, the Legends Tour created new partnerships with a group of notable ambassadors that include former Ryder Cup captains and Major winners including: Paul McGinley, Paul Lawrie, Michael Campbell, Mark James, Ian Woosnam, Thomas Bjorn, Tom Lehman and Jean van de Velde.
Colin Montgomerie, Sam Torrance and Woosnam are among the winners of the John Jacobs Trophy, which is awarded to the golfer who finishes first on the Legends Tour Order of Merit presented by Rolex each season.
The Legends Tour provides unmatched playing experiences for amateur golfers at its Legends Experience, Championship Pro-Am and Celebrity Pro-Am events. These experiences provide golfers with unique once-in-a-lifetime opportunities to rub shoulders with and play alongside legends of the game at competitive events hosted at world-class golfing destinations.
The Legends Tour supports the European Tour in ‘Driving Golf Further’ through the guiding principles of being innovative, inclusive and global.