Home Blog Business OFX wins Excellent Brand of Forex Services award

From a small satellite office in Hong Kong to now an award-winning business, with a decade operating in region.

We couldn’t be prouder to be recognised as the Excellent Brand of Forex Services for 2021. Organised by the Metro Finance Radio, the Hong Kong Leaders’ Choice Awards are voted by a panel of reputable government representatives, business leaders and top journalists in Hong Kong. In this category OFX were judged against a number of providers in the foreign exchange space across several areas including brand awareness, brand management, market recognition, marketing strategies and customer satisfaction.

It’s fantastic recognition for our OFXperts in Hong Kong, who through their service, strive to bring a better, fairer way to move globally to their clients.

“It’s humbling to win the Leaders’ Choice for ‘Excellent Brand of Forex Services’ award, which recognises OFX’s commitment to the Asia market and the support and dedication of our local Hong Kong team. What’s also really exciting for us is that it signals a broader awareness of specialist FX services. If customers can break their habits of using a bank they’ll discover the benefits of working with a FX specialist including competitive rates and fees, customer support from dedicated FX experts and a purpose built platform.” commented Yung Ngo, President Asia Pacific, OFX.

Yung and Cissy Hon, Head of Sales and Partnerships, Hong Kong, sat down with Metro Finance Radio to reflect on winning the award and to share what’s coming up in 2021.

To listen to the full interview in Cantonese, check out here

OFX wins Excellent Brand of Forex Services award
Excellent Brand of Forex Services award

Other interesting reads

The CFO’s guide to AI & automation efficiency 

The CFO’s guide to AI & automation efficiency 

Thanks to AI and automation, finance teams have changed the way they work.  The result? Less grunt work and more time on analysis and strategy. The right technological tools can flip the script on common headaches. Manual processes go from time-sucking to time-banking.  Cash flows turn from blind spots to real-time action.  Audit prep goes from time-sensitive and error-prone to automated and easy.  Growing workloads go from limited to scaled operations.  Disconnected systems that cause delays and errors are switched out for connected systems that provide secure, permission-based automation.  Reclaim time and reduce mindless work. Modern finance is moving fast....

Read More
Unlock the potential of true AI-enabled finance leadership.

Unlock the potential of true AI-enabled finance leadership.

Most finance transformation conversations start in the wrong place.  They focus on automation, AI tools, or system upgrades, as if the core challenge is a lack of capability. But in practice, finance teams already have more systems, more data, and more tools than ever before.  The problem is not the absence of technology. It’s the structure underneath it. Finance teams are running ERPs, accounting platforms, spreadsheets, approval emails, banking portals, and payment files. Each one solving a local problem. None of them talk to each other.  AI struggles to operate effectively across broken workflows. It only amplifies what already exists,...

Read More
Tokens vs. subscriptions: The real cost of AI transformation.

Tokens vs. subscriptions: The real cost of AI transformation.

There was a time when software pricing felt relatively straightforward. You bought a license. Maybe a subscription. Finance approved it once, procurement negotiated something painful, and everyone moved on. Then AI arrived, bringing with it more confusing pricing models. And suddenly finance teams are left staring at invoices wondering: “Wait… what exactly are we paying for here?” The challenge is not just that AI adoption is growing quickly. It’s that AI spending behaves differently from traditional SaaS spend. While subscriptions are predictable, token usage is generally not. Especially when AI experimentation happens fast. This means many businesses are still trying...

Read More