Top 10 marketplaces for selling internationally

Are you ready to start selling online? Maybe you’re thinking about taking your e-commerce business international?

Using one of the many online marketplaces like Etsy or eBay can help you sell in new countries and tap into a whole new market of customers.

They’ve put in the hard yards to become household names and drive the kind of customer traffic that will give you the chance to take your sales to the next level.

Here’s our list of the top 10 marketplaces for selling internationally and their pros and cons.

1. Amazon

Over 40% of the total unit sales on Amazon are generated by third-party selection on the site, making it a great choice for those who wish to sell domestically and internationally.

You can sell in more than 30 product categories, access 11 global marketplaces, and use FBA and FBA Export to take care of shipping and customer service from 109 fulfilment centres.


2. eBay

Selling internationally on eBay gives buyers the chance to bid on items or purchase them at a fixed price.

After you set up your seller account, you can increase visibility by purchasing an international listing upgrade, or you can visit any of eBay’s 26 international sites to post products directly to those marketplaces.


3. Rakuten

Rakuten serves millions of customers, and it also runs the biggest e-commerce website in Japan. Its global presence offers online merchants the opportunity to sell a range of products in more than 10 categories. Just be aware that there is a fee to maintain your seller account.

4. Etsy

Etsy is a great choice for creative people who want to see their custom items, like artwork and crafts. In 2022, The platform boasts almost 90 million shoppers globally and nearly $13.5 billion in annual sales1.

You can even sign up to use Etsy Pattern, which will allow you to build and customise your own e-commerce website with a personalised domain

Photo is of a hand holding a smartphone displaying the Shopify logo in front of a café table with a coffee.

5. Shopify

If you are searching for an e-commerce solution to set up a global online shop of your own, Shopify can help.

After creating your account, you can access valuable and easy-to-use tools to help you customise your store, organise your inventory, accept payments, and track your orders.

6. Zibbet

Zibbet is a great choice for those who wish to sell products in categories that include handmade items, fine art, vintage, home & living, jewellery, and photography. With a seller account, you can create your storefront and join a community of more than 50,000 vintage collectors, crafters, and artists who are exposing their products to millions of consumers globally.

7. Fruugo

Fruugo is yet another popular online platform for sellers who want to go global. It offers millions of products from thousands of brands and hundreds of retailers. You can start selling in 32 countries and in 21 currencies and 17 languages, all while taking advantage of one global checkout system. After setting up your account, you will even gain access to translation tools, making it that much easier to reach out to an international audience.

8. Bonanza

Bonanza is often compared to eBay and Amazon and has been recognised as one of the top sites to sell on in recent years. Categories are abundant, and they range from books and sporting goods to fashion, home, beauty, and art, so you can choose to sell in one or more categories with ease. After signing up, you can even customise your webstore to stand out from the competition, and you have the option of setting international shipping options.

9. Newegg

Newegg is a tech-focused online retailer, but you can sign up with Newegg Global to sell in a wide variety of categories. The site boasts more than 30 million customers, and it is still growing. You can list products for sale in over 50 countries, and you can choose which international markets are best for your business. They can even handle taxes, customs, and duties on your behalf, as well as take care of international shipments for you. 

10. Alibaba

Alibaba is the leading Asian online marketplace, and its goal is to connect suppliers with businesses of all sizes. Sellers can quickly set up an account to begin offering products to a global audience. And you can offer items in more than 40 different categories, such as apparel and electronics while accessing buyers in over 190 countries. So if you want to dive into wholesale e-commerce, Alibaba be the ideal platform for you.

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    We offer our clients bank-beating rates, so you don’t lose your hard-earned profits on conversion costs.
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IMPORTANT: The contents of this blog do not constitute financial advice and are provided for general information purposes only without taking into account the investment objectives, financial situation and particular needs of any particular person. OzForex Limited (trading as OFX) and its affiliated entities make no recommendation as to the merits of any financial strategy or product referred to in the blog. OFX makes no warranty, express or implied, concerning the suitability, completeness, quality or exactness of the information and models provided in this blog.

Written by

OFX team

We help businesses and individuals securely send money around the world by making it easier to navigate the complexities of foreign exchange. Our team consists of foreign exchange experts, dedicated support staff and knowledgeable writers.