How one Aussie entrepreneur started a successful knitwear company
How OFX were able to help along the wayThe startup community is often known for being quite a supportive one, with many relying on one another for their processes. It’s that notion of relating to what one another might be experiencing that drives that connection.
For Margie and the HOLOS team, it’s no different. “We’ve got this suite of young dynamic companies that underpins us - It's been really fun finding young businesses to work with, watching them grow and building partnerships.”
Having used OFX for both business and personal reasons, Margie has come to learn that the company is a facilitator for helping SMEs and global citizens to thrive, “and it’s one of the aspects of my business that is so seamless and easy and a pleasure to work with.”
Margie recalls a time where, in the midst of a transfer at 2 o’clock in the morning, she accidentally sent the funds to the wrong supplier, “and it was quite a large amount of money, I just felt sick when I realized what I had done!” After making an urgent call to OFX, Margie was surprised to find how far the customer service team would go above and beyond to help her fix the transaction.
“They got the money back for me from the wrong recipient and then organised the payment to the correct recipient. I just could not believe how they went the extra mile to do that and how smooth it was, it was incredible.”
As for where the business is headed in the future, Margie explains that the company will stick to what it knows works, continuing to introduce elegant Italian colours, and to interpret modern shapes that people are comfortable wearing into chic, high quality fabric. “The other thing we can get out of Italy that you can’t get anywhere else is this amazing sense of colour, they’re so subtle and beautiful, many of our customers build a collection!”
In not straying from the specialist streak that sets the company apart from the rest, the brand is driving a greater consumer interest in high quality, specialty items that can be used for a long time. “We very much embody the ethos of buy fewer, better things” she says.
“There are so many suppliers of everything these days that the market really appreciates people who go narrow and deep, and who specialize in an area with passion. So stay true to what your special interest is and something that you are extremely good at.”
“If you make a great product that actually delivers benefit to the customer, then the product will ultimately sell itself, you just have to let it be seen and experienced. OFX helps us to get our products made by the world’s best and then helps us to get them out to the wide world. We love this partnership!”