In the age of automation and algorithms, it’s easy to assume that the human touch is becoming obsolete in the world of finance. However, when it comes to foreign exchange (FX), that’s not necessarily the case.
While automated trading platforms offer speed and convenience, they lack the critical element that human traders bring to the table: expertise.
Why is human input important in forex trading?
A skilled OFXpert is more than just someone who can execute orders. They are a market analyst, a risk manager, and a trusted guide, all rolled into one
That’s why we offer the digital + human approach to forex.
A human touch that builds trust
Trading in the fast-paced world of foreign exchange can feel like a solitary pursuit, staring at charts and chasing the ever-fluctuating market. But in reality, true success in forex for your business may hinge on human connection and a foundation of trust with your OFXpert.
At OFX we start with getting to know your business and its needs. From there, we begin to understand your foreign exchange journey by learning about your forex needs. That’s why we believe in building relationships with clients that are based on trust and communication.
Our client, Steven Moffat, the Vice President of Finance for North American Produce Buyers said it best. “I like to be able to communicate with someone and have a real relationship with business partners. Jeff [OFXpert] knows me and knows how I like to do business so our relationship is symbiotic. It’s never a sales pitch, it’s gathering information and sharing solutions,”
See how OFX helped North American Produce Buyers. Read the case study.
We understand that currency exchange is different for every business and our OFXperts focus on creating unique currency exchange solutions to fit your needs. Let’s dive into some of the tools we use to create those strategies.
Ready to start transferring with OFX? Register now
Our OFXperts can offer your business bespoke forex solutions
While many of the products and tools offered by foreign exchange service providers are similar, the difference in your forex partnership comes down to your relationship with the people behind those products and tools.
After your OFXpert has a good understanding of your business’s foreign exchange needs, they will seek to understand your past forex experience. Many great FX partnerships can start with education if you are new to foreign exchange.
Forex education means making sure our clients understand all the factors that can impact currency exchange, the tools that we have to offer and how those tools can help protect your business’s bottom line when transferring money globally.
Let’s take a look at some of OFX’s tools and how we use them:
- Forward Contracts*
If you are looking for forex solutions for your business, Forward Contracts let your business lock in an exchange rate for a future purchase. This can help create more cost certainty for your business by locking in a rate now for future transfers. - Spot Transfers
Looking for a one-off payment that can be executed in minutes? Spot transfers are the tool for you. This is a basic money transfer at OFX’s great rates. - Limit Orders
Target the rate that works best for you or your business. With a Limit Order, you can set a target rate for your transfer and, if it’s reached, your OFXpert will help get your money moving. - Bespoke OFXpert Service
Most importantly, our experienced OFXperts are well-versed in helping businesses like yours achieve their foreign exchange goals and protect their bottom line.
With OFXperts available anytime, day or night and a multitude of easy-to-use tools, OFX’s digital + human approach supports you and your business to achieve your forex needs.
But don’t just take our word for it, let’s hear from some of our clients who have found success with OFX.
*Forward Contracts are not available for personal clients in Hong Kong
What our clients say about OFX
Let’s hear from some OFX clients who have experienced the digital + human approach firsthand.
- Builder’s Book Inc.- A small bookstore in California discovered the value of working with their OFXpert, Justin.
“Justin is always willing to help with everything that we need. He is friendly and knowledgeable and always able to answer our questions or guide us through a new process,” – Senior Sales Associate at Builder’s Book Inc., Amber Jorgensen
- Kulani Kinis- A global swimwear brand made a splash in the swimwear industry starting with their very first tradeshow and a great relationship with their OFXpert.
“I’ll always remember our first time using OFX. We needed a fast payment to the US so we could participate in our first trade show. Matt Richardson [OFXpert] onboarded us so quickly and facilitated the payment. That was the start of our relationship with OFX,” – Co-Founder and Director of Kulani Kinis, Alexander Babich
- North American Produce Buyers- A fruit wholesaler worked with their OFXpert, Jeff during the Covid-19 pandemic to ultimately come out on the other side with a hedging strategy, and a stronger business.
“Having a reliable dealer and a good relationship goes beyond business with my OFXpert, Jeff. There is a mutual respect there and an open channel of communication,” – North American Produce Buyers Vice President of Finance, Steven Moffat
While foreign exchange can feel like it’s all numbers and payments, OFXperts provide a human touch that can change the game when it comes to your future transfers.
Knowing that OFX has my back is money in the bank, literally.” – Wine Alliance Proprietor, Marina Beck
If you are looking for a real, human foreign exchange partner to help you or your business get your money moving, contact an OFXpert today!
If you like the sound of our approach we’d love to help you
Check out all that OFX has to offer including great rates and easy-to-use tools.
IMPORTANT: The contents of this blog do not constitute financial advice and are provided for general information purposes only without taking into account the investment objectives, financial situation and particular needs of any particular person. UKForex Limited (trading as “OFX”) and its affiliates make no recommendation as to the merits of any financial strategy or product referred to in the blog. OFX makes no warranty, express or implied, concerning the suitability, completeness, quality or exactness of the information and models provided in this blog.
