Connecting wine producers with young wine enthusiasts
Before launching Vinomofo, Justin had a couple of other businesses within the wine niche. To help young people connect with great wine, Justin and his partner Andre Eikmeier created a social community known as Qwoff. They reviewed wines, discussed all things wine, went to events, and built a community of around 30 thousand people. After Qwoff, their next venture was the Road to Vino YouTube show, which helped the duo build up their network of wine producers.
In the meantime, the wine industry and community on a whole were also changing; “When we first started, the industry didn’t know how to speak to the younger generation, and they also didn’t really understand the power of the consumer voice. It has changed a lot over the years. The industry has opened up and is far more welcoming to the audience, which I think is an amazing thing. There are so many interesting producers and winemakers doing things differently today. There’s a desire to think differently and leave an impression on the world, which leads to a really diverse and fascinating space. And I’m super excited to see it all happening.”
Today, Vinomofo works with both innovative up-and-comers, as well as established names, in the winemaking industry.
“We’re championing good wine, and good wine comes from many different places. There are still some large-scale producers that make fantastic, incredibly interesting wine. It’s not about being small or large, or an individual versus a business, it’s about what they are producing. It’s about finding those wonderful wines we love.”
Good wine and great friends—we can all get behind that!