Where the World's Moving Global Report

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bbc research report

The Where the World's Moving Global Report surveyed 800 global citizens aged 25-65 in the US, China, the UK and Australia to identify the attitude towards and adoption of today’s pivotal trends. The report, developed by BBC StoryWorks Commercial Productions and OFX, uncovered four key trends that are reshaping our society.

  1. Sustainable living
    The future of sustainable living and the role brands have to play in this
  2. Flexible work-life
    The flexibility and mobility of the new work-life dynamic. What is it that global citizens truly value?
  3. Seamless experiences
    The new digital economy of instantaneous and personalized transactions
  4. Changing notion of home
    From the physical to the intangible; how is the sentiment towards co-living and home ownership changing?

Where The World's Moving

Welcome to the Where the World's Moving content series that celebrates what it means to be a global citizen told through the eyes of the people that are living and breathing this ethos every day.

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