The Where the World's Moving Global Report surveyed 800 global citizens aged 25-65 in the US, China, the UK and Australia to identify the attitude towards and adoption of today’s pivotal trends. The report, developed by BBC StoryWorks Commercial Productions and OFX, uncovered four key trends that are reshaping our society.
- Sustainable living
The future of sustainable living and the role brands have to play in this
- Flexible work-life
The flexibility and mobility of the new work-life dynamic. What is it that global citizens truly value?
- Seamless experiences
The new digital economy of instantaneous and personalized transactions
- Changing notion of home
From the physical to the intangible; how is the sentiment towards co-living and home ownership changing?