that a business that can demonstrate a social purpose and greater long-term ambition than their own bottom line are ultimately more successful. People and communities are becoming increasingly invested in supporting projects and products that have a positive purpose. The reason for this could be because the more isolated we become with intelligent technology, the more we crave deeper connections with the world around us.
from Havas showed that the respondents said that they would prefer to live somewhere where they could share more resources. The report also showed that 60% felt that living in a city felt too impersonal and that there was no sense of community.
Corporate responsibility is therefore becoming a more integrated part of business and less of an afterthought, and, in-turn, the impact these companies have is more sustainable and effective in the long run. As explained by Co-founder and CEO of Who Gives a Crap
Simon Griffiths, implementing a solution that solves multiple aspects of a social issue, particularly if one of those is poor education, is ultimately more effective than implementing a single ‘quick fix’ solution. Simon uses community led total sanitation as an example, an approach which includes implementing three things: clean water, toilets, and the sanitation education that grows with that.“The research shows that if you do one of those three things by itself, you're about 10% as effective as when you do all three of those things together.”