Jorge Gaviria found an opportunity to create enormous social impact in his Masienda supply chain. Partnering with sustainable farmers in Oaxaca, who have been producing maize for centuries, he is able to bring high-quality tortillas to the world.
Masienda “We wanted to celebrate an unknown romantic quality about tortillas, which is that they really take a lot of work, a lot of effort and a lot of love to make”
The early adopter restaurants and chefs now working with Masienda maize have loved working with the product from scratch, while the farmers see the fruit of their labour celebrated across the world.
“We’re really connected to the people. These boundaries and borders are arbitrary”
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