Your customers use social media not only to share pictures with their friends, but more than ever, to keep up with the latest news and events. This includes science and politics, of course, but also the newest updates, events, and announcements from their favorite brands and companies. That's right: your customers want to hear from you on social media.
Social media is the new town square, the new gathering place and water cooler where people meet to share their passions, ideas, interests, and – importantly – their opinions on everything from popular culture to their favorite businesses.
If you aren't optimising and maximising your social media presence and operations, you may be missing out on many powerful opportunities to increase your market share, build brand loyalty, and dramatically improve your company's reputation among consumers.
Let's take a look at what a small business should be doing to get the most out of social media. Here are a few tips for everything from building your online reputation, to connecting with your customers on the biggest social channels.
Just keep in mind that there are a host of strategies that can be employed when it comes to how to use social media to promote your online business. So it is up to you to test various tactics, analyse their results, and determine which routes are the best ones for your particular brand.