Why local context and personal connection are essential for international expansion
OFX has grown to not only provide money transfers, but also in the area of tools to manage risk with ease. These tools, like a simple forward contract, are a great way to give businesses the certainty they need without the complexities.
Traditional financial structures like banks have developed trustworthy systems, but in doing so, are able to charge their customers more than they should, which leads to many people thinking: ‘surely there’s a better solution’. Companies like OFX are built on the back of this notion in bringing simple solutions and genuine human connections to the customer. As a growth company that services other growth companies, the ability to offer an easy, accessible service has been a key point of difference for OFX as a emerging big player in the increasingly competitive space of foreign exchange.