Social norms about home ownership are still strong todayThe report indicates that the growing population of global citizens have developed a strong sense of what ‘home’ means, and it isn’t exactly the white picket fence that it once was. For many, “home means more to me than a physical place” (82%). The abundance of new technologies that enable communication across borders has broken down the barriers to connection that once held people back. Allowing a greater ability to travel and experience the world in ways previously not known.
The regional differences in the report indicate that there’s still a variation in attitudes towards home ownership and communal living. 71% of citizens in China agree or strongly agree that ‘co-living or shared living arrangements is a good idea for society’, compared with 48% in the UK , 45% in the US and 41% in Australia.