Creative approaches to funding fashionWith brands such as Gustin, Everlane and Before the Label as well-established sources of up-and-coming products, a new generation of creatives and designers are sweeping the web and taking a creative approach to online retailing. Making space for greater transparency, high-quality production and better pricing than what the traditional, or ‘fast’ fashion industry may be able to offer.
Similarly, crowdfunded fashion typically works by a brand introducing a design to the market through crowdfunding platforms such as Indiegogo or Pozible. If the design gets enough backers, it’s sent for production and delivered to those who supported the project at a price that is lower than the market value.
So, the turnover may be slower than mainstream fashion sources, but the result is ultimately a high-quality product that hasn’t contributed excess waste. This is due to the prior knowledge of how many items needed to be produced during the crowdfunding process, making it a powerful customer insight tool.