US WEBSITE 2.0 LAUNCH
Your guide to the key milestones for a successful launch.
The Big Day is Coming!
7 OCT
2025
Our new US 2.0 website is set to go live. The following timeline outlines the crucial steps we’ll take together to ensure a smooth and flawless deployment. Let’s get ready!
Our Launch Roadmap
STEP 1
Code & Copy Freeze
Wed, 17 Sep @ 5:00 PM
This is our deadline for all website content and code. After this point, we lock the build to begin final testing, ensuring stability for launch.
STEP 2
Bug Bash
Mon, 29 Sep @ 1-3 PM
An all-hands-on-deck session where the entire team collaborates to test the site, identify any issues, and ensure a polished user experience.
STEP 3
DRY Run
Wed, 1 Oct @ 2-3 PM
A complete practice run of the launch-day deployment process. This ensures all technical steps are verified and the team is prepared for the real thing.
FINAL STEP
GO Live!
Tue, 7 Oct 2025
The official launch of the new US-region 2.0 website. All our hard work pays off as we introduce the new experience to our users.
Focus Across Launch Phases
This chart illustrates the shift in our team’s primary focus as we move through the pre-launch phases. We begin with a heavy emphasis on content and development, then pivot to intensive quality assurance, and finally concentrate on deployment readiness.
