Free samplesEverybody loves free stuff, right? Of course! And the only thing we love more than free stuff is the people who give it to us! That’s the idea, and the power, behind sending out free samples to customers.
First, sending free samples increases your brand visibility and awareness, one of the biggest challenges facing new, small shops. Free samples are a powerful way to make sure your name is at least on people’s minds when they’re shopping, and they dramatically increase the likelihood of shoppers seeking you out when they’re considering their next purchase in your field.
What’s more, sending free samples to influencers, those industry folks and personalities on social media with millions of followers, can multiply this same effect exponentially. Imagine it: on the next episode of Sarah’s Imaginary Online Shopping Podcast, she shares with her listeners her opinion on this great new product she just tried - yours! Now, all her loyal (and trusting) fans are seeking you out, too!