The intent of purpose

Since it was founded in 1973, outdoor clothing company, Patagonia, has been an inspiration to a generation of environmentally conscious entrepreneurs. Its Director of Philosophy, Vincent Stanley, weighs in.

Vincent Stanley

The world’s approach to the way we respond to the environment has flatlined since the 1970’s, while the world’s population has doubled. The way that companies respond to the environment may require a radical shift from profit above all else, to a model that includes ecological impact.

Vincent Stanley, Director of Philosophy at Patagonia, shares how an initial sense of corporate responsibility has broadened into a wider one.

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