The (Increasingly Global) “Everything” Store
Amazon has enabled an entire ecosystem of online sellers to thrive, disrupting retail and shopping trends as a result. Recent data confirms that this cultural change is impacting markets across the world, not only in how buying behavior has changed, but when it occurs: The shopping holiday weekend that starts with Black Friday and ends with Cyber Monday is generating major sales figures in diverse markets across the world.
- The United Kingdom smashed its previous online sales figures for this time period, generating the equivalent of $45 billion in sales over the four-day period.
- In Germany, the same weekend generated about another $2 billion in online sales, partially spurred on by Amazon Germany’s promise to offer discounts on as many as 55,000 items. All estimates are that this next year will top that.
- And in Australia, where Amazon has officially launched its Prime offering, early stats suggest double-digit percentage growth over the shopping weekend. Many experts predict pent-up demand to be unleashed as Amazon’s Australian platform becomes more robust.