BusinessBusiness

How one retailer said ‘sayonara’ to being treated like a number

After having kids, Noelle Sadinsky had a vision for a business opportunity: “kids eating junk makes me want to cry.” When she found a lunchbox with “patented, high-performance cooler panels”, she wanted to distribute the product far and wide to promote a healthy lifestyle. The unique range of cooler bags can keep its contents cold for up to 8 hours, it’s also re-usable and environmentally friendly.

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